Customized English Language Teaching for Business Students: The Pakistani Perspective

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The primary focus of this research is to discover innovative vistas in English Language Teaching: To devise a radical and contemporary curriculum and teaching methodology for Business students in Pakistan. It aims to enhance and develop their confidence and their competence in English in such a way that the ‘English as a Second Language’ students are able to meet the demands of everyday communication in real life office scenarios efficiently. Communication in English plays an important role in all walks of life, and more so after the globalization of today. The prerequisite consideration of a composite implementation of English as the major means of communication in offices may have its pros and cons. The secondary focus will be to gain an insight into the diverse modes of business communication in English. To achieve this the scope of ESL in the corporate sector will be closely studied through sample organizations. The different genres of English used in professional organizations, the adaptability of ESL professionals to these genres, and the extent and variety of verbal and non verbal communication practices in English will be assessed. Suggestions to improve the English curriculum and training methodology to elevate the local education level up to the international corporate standard, will also be specified in the conclusion.

Keywords: English Language Teaching
Stream: Adult, Vocational, Tertiary and Professional Learning
Presentation Type: Workshop Presentation in English
Paper: Customized English Language Teaching for Business Students

Ameena Zafar

BBA Program Coordinator, Senior Consultant, Faculty of Business Administration & Social Sciences, Muhammad Ali Jinnah University
Islamabad, Punjab, Pakistan

She has a Master’s degree in English Literature/Language, and is enrolled in a PhD program in Education.She has taught Modern/Classical Drama, Modern Novel and Prose to MA English Literature/Language students. She has taught Basic English, Advanced English, Business Communication to ESL students of BBA/BCS/BFD/BIT/BTM .She has also taught English Literature I/II, Case Study Writing, Business Report Writing, Technical Report Writing, Research Methodology, Business Communication, Verbal Communication, Communication Skills, Freshman English I/II to ESL students of MBA, BBA, MS, BS, BE, and BIT.I has a 15 year experience of primary, middle, O levels and adult teaching.She is currently a permanent faculty member and a core member of the Consultancy Division at Muhammad Ali Jinnah University, Islamabad. Her venues of research are English Literature English Language, Education, Marketing, IT, and Social Services.She has three International Journal Publications and four International Conference Papers to her credit. Two of her abstracts have been accepted and the papers are being reviewed for publication. She represents MAJU as a senior consultant at various institutions and organizations, training new and seasoned professionals.

Ref: L08P0145